Espresso 
The Sexbyfood blog about innovation, simplicity, integrity and tenacity.
Launch Quickly
"One reason to launch quickly is that it forces you to actually finish some quantum of work. Nothing is truly finished till it's released; you can see that from the rush of work that's always involved in releasing anything, no matter how finished you thought it was. The other reason you need to launch is that it's only by bouncing your idea off users that you fully understand it." - Paul Graham in The 18 Mistakes That Kill Startups
It's necessary to launch quickly. But it's not easy. It's not easy to decide what work should delay a launch and what work should be done after launch.
So here's one way to make it happen:
Do what you must do to launch. Do whatever prevents launch. Do the rest after launch.